Making specialist B2B communication clearer
How I structured technical product content, refreshed editorial email communication and helped turn a corporate event into one coherent campaign.
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Content, communications & marketing specialist
I turn complex information and business needs into clear and persuasive content.
I don’t write for the sake of sounding good. I use research, audience insight and performance data to decide what to say and how to say it.
Lead professional work
Making specialist B2B communication clearer
Product content, editorial email improvements and event communication for a specialist audiovisual audience.
My work
Content, communications and UX thinking
Content strategy
I structure complex information, set priorities and shape messages for web, email and product content.
Communications
Campaigns and events often involve several channels at once. I adapt the message to each one without losing the main idea.
UX thinking
When content asks someone to do something, I look at what they need to know first and where unnecessary friction gets in the way.
A little about me
My route into content wasn’t a straight line.
I’m Galician and based in Barcelona. I started in administration, moved into communications and digital marketing, and later trained in UX writing. That mix is why I tend to look at content from both the business side and the person reading it.
More about me