imaginArt · B2B content & communications
Making specialist B2B communication clearer
Content structure, editorial communication and campaigns for professional audiovisual audiences.
Communications Specialist · 2023–Present
The recurring challenge was to preserve technical truth while making information clearer, more useful and easier to act on across product, email and event channels.
At a glance
- The challenge
Make specialist technical information clearer and easier to act on.
- My role
Communications Specialist
- What I did
Content strategy · Product content · Email · Events
- Evidence
~24% → ~34% email open rate
~110–125 event attendees
Approximate recalled figures
Context & collaboration
Working between technical detail, customer needs and business reality.
My role was to turn specialist input into structured communication. The relationship was collaborative, not a rigid waterfall.
An explanatory collaboration relationship—not a claimed fixed process.
02
Turtle AV · imaginArt
Launching a new brand in Spain
I structured the product page and worked with technical specialists to make dense source information useful to a professional B2B audience.
- Select
- Prioritize
- Structure
- Translate and frame
- Features → benefits
- Specifications → applications
- Technical terminology → customer-facing language
- Product families → navigation
Technical truth → structure → usable B2B content
03
imaginArt · Madrid Open Days 2026
Planning and promoting a corporate event
I connected copy, campaign assets, registration and channel execution around one event objective.
- Mailing
- Web
- Canva and support assets
Approximate recalled attendance ranges. No precise percentage uplift is claimed.
Bilbao provides supporting evidence that this conversion-oriented event structure was repeatable, not a one-off.
04
AV Supports Catalogue
Structuring a technical product catalogue
The work went beyond individual descriptions: I defined how products were grouped, how information repeated and how technical specifications became useful commercial content.
Repeatable product structure
- Description
- Compatible size
- Weight
- VESA
- Movement
- Use case
- CTA
Information architecture · structured product content · sales enablement
05
Lumens
Adapting technical information for a B2B audience
This was technical content adaptation, not merely translation. I selected and reframed source material for imaginArt’s professional audience.
Abilene
- Select
- Prioritize
- Adapt
- Structure
- What does it do?
- Who is it for?
- Why does it matter?
- How can it be used?
The manufacturer remained the source of the underlying specifications.
The common thread
Making complex information clearer and more useful.
Across product content, email, events and catalogues, the work was about connecting specialist knowledge with what an audience actually needed to understand and do next.
What this work shows
- Content strategy
- Technical communication
- Campaign execution