Error 404 pages
Four 404 page concepts adapted to the voice and context of different brands.
Context
An exercise from the UX Writing postgraduate course at SHIFTA by Elisava, exploring how a familiar dead end can still feel specific to a product.
Approach
I created 404 concepts for Fridays for Future, Patagonia, Holaluz and Xataka. Each message gives the user a useful next step while changing vocabulary, rhythm and humour to fit the organisation behind it.
Learning
Even a tiny piece of interface copy needs context. A playful line only works when it supports the brand and helps the user recover.