Meta descriptions and search intent
Search-result copy for three different topics, supported by query research and a clear rationale.
Context
A postgraduate exercise in treating metadata as part of the user experience, not as invisible technical copy.
Approach
I researched search results and relevant terms, including with Semrush, for three subjects: remote-work exercises, Notion templates and car-insurance excess. I then proposed titles and descriptions and explained the reasoning behind each choice.
Learning
The same format needs a different promise for every intent. Useful search copy sets expectations before the visit begins.