Error messages
Product error messages that balance useful recovery guidance with a recognisable brand voice.
Context
This postgraduate exercise explored two common problems: being offline and trying to register with an email that already has an account.
Approach
I wrote offline messages for Ballena Blanca and Ecosia, and account messages for Too Good To Go and Wezero. Each version explains what happened, supports recovery and keeps the brand’s tone present without letting personality obscure the action.
Learning
Good error copy answers three questions quickly: what happened, what it means and what the user can do now.