Transactional email and SMS
Six concise messages shaped around urgency, apology, reassurance and the limits of each channel.
Context
A postgraduate exercise in writing for real constraints across email and SMS.
Approach
The three emails covered a missed deadline, a hiring task and lost shoes. The three text messages covered a bank card, an identity-document appointment and help numbers in France. I adjusted formality, detail and emotional tone for each relationship and channel.
Learning
Apologies need a solution, encouragement needs clarity and short messages still need enough context to be trusted.